I promised I’d get back to you with my thoughts on the corporate structure of Genewize Life Sciences in Part I of my Genewize Review.
First the positives:
All in all, I’ve been quite impressed by the leaders at the corporate level. From the scientific board to the marketing and sales leadership – there’s a real sense of caring and genuine drive to create and provide one of the most powerful wellness products the world has ever seen.
These are people who have worked with minimal monetary compensation, many of them for years. Genewize truly is more than just a business; it is also the realization of a dream.
Two of the corporate leaders that most impress me by their credibility and experience include:
1. Scotty Kufus, Director of Sales and Marketing. Scotty has built massive organizations in the direct sales industry doing as much as a billion dollars in sales over the past 25 years. Pretty incredible. But what’s more, Scotty is the person directly in charge of sales and marketing of Genewize.
I’ve spoken with Scotty many times, met him in person and I can tell you – he’s seriously impressive by how much knowledge and experience he has in terms of direct marketing and what it really takes to grow a company with the goals Genewize Life Sciences has.
2. Dr. Bernie Kasten – Chief Medical Officer.
Before Genewize, Kasten ran the lab facilities of the nations largest testing laboratory, Quest Diagnostics. He’s come into Genewize as the head of our laboratory facilities and brings a huge amount of experience from his Quest days to manage the DNA testing and formula customization that is required.
He’s also a heck of a nice guy. My husband told me that after the Orlando launch of Genewize in August, Dr. Kasten was exiting the hotel and went way out of his way to hold the door for my two young sons, despite having a large suitcase in each hand.
And now for room for improvement department:
One thing I will say is that Genewize’s customer service at these early stages has been a bit frustrating at times. Genewize has been steadily growing faster than even the best expectations of corporate. Consequently, the customer service department has been swamped, and turn-around times for administrative requests has taken as much as a full day.
I am encouraged that recently my upline team of everyone below my sponsor’s sponsor, Aaron Fortner, received our very own customer service person. We knew there would be some hiccups with a newly launched product, so I tell everyone before they join Genewize to remember to be patient as customer service comes up to speed.
I’ll give you updates as customer service improves in the coming weeks.
In the Genewize Review Part III, we’re going to tear apart the compensation plan by comparing it to a couple other industry giants – Monavie and Agel.
Edit/Update (11-6-08): Our team customer service person ROCKS! Besides, Patty, the entire customer service scene has improved dramatically over the last week. Things are looking good!
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[...] the last part of our Genewize Review, we took at look at the management of Genewize from at the corporate level. Today I’d like [...]
[...] Newscast Scotty Kufus, Director of Sales and Marketing announced yesterday that Genewize corporate is offering an incentive program from now until the end of [...]